Emperor Engineering Company Limited will succeed by providing high quality craftsmanship at a
competitive cost, within initially promised timelines. To implement this strategy, the company will seek to create a highly efficient, rapidly responsive project implementation and tracking department within each office. By forming close, long term ties with its suppliers, this will create sourcing eficdencdies that will minimize suply delays. It is planned that each of the four offices will be provided with equipment, maintenance, design, and infrastructure so as to make them each self sufficient profit centers. A bonus and profit sharing system, with the benefits clearly defined for everyone, will be used to promote the company's goals at all levels. Finally, the company will seek to institute an ongoing tratining program to promote the most promising people in the company and to retain a standard of excellence in workmanship.
Marketing Strategy
Emperor Engineering Company Limited plans to market itself through a variety of methods. Our
plan will use referral systems, radio and published ads, leveraging of our pre-existing contacts with the local real estate companies,and industry contacts. The company has been able to gain a very advantageous supplier contract that will allow us to obtain its materials at a significant discount. This will allow the company to underbid its rivals and achieve a low cost leadership role. In addition, we will also use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requiremeats, and fast access to established distribution channels. Furthermore,the company plans to advertise in magazines, newspapers, and radio.
Competitive Edge
In the construction industry the primary ways to compete are through low cost or better project management. One of the most important processes for winning a contract is the bid process.Emperor Engineering Company Limited has a unique competitive edge over most of its competitors, The director has garnered close contacts and relationships with various Chinese construction material suppliers. Through this relationship, the company will be able to gain a very advantageous supplier contract allowing us to obtain its materials at a significant discount. With this edge the company can underbid its rivals and achieve a low cost leadership role.
Sales Strategy
The most critical part of sales is not the marketing, but the bidding process, in which companies offer their designs, services, material quality, project timeline estimates, and costs. The company that offers the best combination of these variables is the most likely to get the contract. Therefore very detailed project planning, including supply agreements, labor needs, subcontractors, presentation, and other factors, is crucial for us in winning contracts. We will be designing a standardized method for doing this with all ourcontracts, with an emphasis on quality, timeliness, and low cost to outbid our competitors.
Customer Sovereignty
We always place ample diligence on customer satisfaction and sovereignty. Customer services and constant client feedback are indispensable as the company believes in building an ongoing relationship with the customers where services and assistance are rendered to the customers throughout, Emperor Engineering Company Limited is unique in that we give the clients our undivided attention. We update and improvise our services and products based on customer feedback and suggestions.
Alliances
Apart from building a reliable and ongoing relationship with our clients the company will seek to work with various outsourcing companies so as to allow us to cater to a larger group of clients without straining out resources. Outsourcing and partnership with other firms not only allow us more flexibility in our output, but also encourage innovation and initiatives that would otherwise be absent within a single business entity.
Green Approach
In this highly competitive industry where there is never a shortage of players and newcomers in the market, having a distended approach would enable the company to stand out amongst countless others. For instance, a green approach that the company’s leveraging would give the team a competitive edge in this environmental-conscious market. Emperor Engineering Company Limited adopts greener and more efficient methods of doing business and this includes the use of environmentally-friendly materials as well as introducing work processes with more energy-efficient equipments.
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